Choosing the Right Adwords Campaign to Boost the Brand Image of your Business

Google Ads is one of the best options you have if you want to improve the brand image of your business. Having your ad showing up in these search engines can lead to the generation of potential clients which can be converted to sales.

Choosing the Right Ad Platform

If you want your business to be in the top searches, then you need to choose the right ad platform. When you go with any credible Google Adwords agency, you will have a plethora of options to choose from. It is always better to take the help of advertising experts such as Australian Internet Advertising headquartered in Sydney, with branches in Brisbane and Melbourne.

They have no lock-in contracts and will offer complete transparency on your Adwords account. They will also give you regular updates on how your ad is performing and the type of response you are getting. If you have any queries regarding your ad campaign, you can discuss it with their experts, and they will be able to offer you the right support.

Now, you might be wondering why to opt for Google Adwords. Google Adwords offers the below benefits:

  • You can use multiple keywords
  • Google Ads is a popular platform and you can get instant visibility
  • You can choose your budget
  • Better audience reaches
  • Feedback on your campaign performance

Google Adwords offers different types of campaigns that can help generate leads and conversions for your business. These campaigns can be selected based on:

  • The purpose of your campaign – Is to generate new leads or retain existing customers
  • Type of target audience
  • Budget
  • What are the qualifiers you are looking at for measuring the success of your campaign?
  • The Return on Investment

Overview of Different Campaign Types

Budget plays a major role when it comes to selecting campaign types. If your budget is set to low or medium, you can opt for:

  • Display Networks
  • Search Networks
  • Shopping Networks
  • Retargeting
  • Customer Relationship Management (CRM)

Display networks help you to place your ads on various websites including blogs and YouTube. This is an apt option for you if you plan on improving your brand visibility or if you are dealing with any luxury products.

Search networks target active searchers who are looking at purchasing products and services. This type of campaign is suitable for businesses offering emergency services such as electric works, or plumbing.

You can even make use of Search and Display Networks (SNDS) and make use of both the above campaigns to put your message out to the right audience.

Shopping Networks are apt if you are into the e-commerce business. Here visitors might be searching for product categories and not likely the exact products. This is a good campaign if you want to attract new customers and generate traffic for your website

Retargeting can be used for customers who have shown interest in your website by clicking on the ads or for existing customers. Here your ROI will be high as many of the customers might have already purchased your products or would be interested in them. CRM can be used for your loyal subscribers who receive regular updates about your product or service.

If your main objective is brand visibility, then you can opt for medium to high budget campaigns such as

  • Video Ads
  • Shopping Networks for branded products or services
  • Non-branded search networks
  • Competitor search campaigns

Video Ads on YouTube create a lot of opportunities to convert potential customers. There are different ad formats that you can choose from based on your requirements. If you are already established in your business and your brand is popular, then you can opt for shopping network campaigns specifically for branded products.

Non-branded search campaigns can be either niche or generic. In the case of niche campaigns, your ad will be targeted at selecting an audience that can help generate traffic and boost sales. In the case of generic campaigns, new leads will be generated who might not be familiar with your brand.

Competitor search campaigns are a good option if you want to get an upper hand over your competition. Here your ads will keep popping up whenever any customers search for keywords on their search engines.


Ensure that you research all the campaign types thoroughly and select the one that best suits your business requirement. You will be investing a lot of time and effort in promoting your campaign, so you need to choose the best.

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